Priscella Yun
uncovers clarity in complexity
researching with heart, designing with purpose.
Previously
PRODUCT Research and Strategy @ BCL FOX
🍵
Fueled by curiosity for human behavior, I make sense of complexity to uncover thoughtful design opportunities with wonder, heart, and intention.
〇 Internship Case Study
Stubios Second-Screen
Concept Testing & Hypothesis Validation • A/B TESTING • IMPACT FEASIBILITY prioitization
User research and strategic feature development at Fox Corporation’s Blockchain Creative Labs, shaping second-screen engagement experiences for Stubios in partnership with Tubi.
〇 Designathon Case Study
PlaySafe
COMPETITIVE ANALYSIS • FIGMA • USER PERSONA • INFORMATION ARCHITECTURE • USER INTERVIEWS
A safety app that incentivized routine actions through gamification. A case competition for UCLA's Designation 2023.
〇 ReDesign Case Study
X for Media Literacy
PROTOTYPING • COMPETITIVE ANALYSIS • FIGMA • USER RESEARCH • FIGJAM
Currently the polarization of society is ever prevalent on social media. Redesign and research project to improve upon X's current features to encourage media literacy.
〇 Internship OVerview
Wellth Internship
UI/UX DESIGN • GRAPHIC DESIGN • INTERACTION DESIGN • HAPTIC/AUDIO FEEDBACK
Throughout my internship as a Product Designer at Wellth I focused on designing user-centric solutions to improve healthcare adherence.
Beyond Product
〇 Market Research Case Study
Meta NSAC
Design Specialist for the National Student Advertising Competition with MetaQuest as the prompt
〇 Market Research Case Study
Meta NSAC
Design Specialist for the National Student Advertising Competition with MetaQuest as the prompt
〇 Market Research Case Study
DoorDash in China
A comprehensive strategy for DoorDash’s entry into the Chinese market for the Boston Consulting Group and UConsulting hosted a Case Competition.