Priscella is a

user researcher

—

DESIGNing WITH HEART

and

uncovering clarity

in

the

complex

to

create

things

that

matter

Previously
PRODUCT Research and Strategy @ BCL FOX
Currently
Looking for new Opportunities
〇 Research Case Study

X For Media Literacy

Winter '23 PRODUCT REDESIGN
Mixed-Methods User ResearcH • Ethical & Inclusive UX Design • Contextual Feature Ideation

User research and systems-level feature design to promote media literacy and healthy discourse on X, reimagining contextual tools to promote critical thinking

〇 UX DESIGN Case Study

PlaySafe

SPriing '23 UX Competition
Rapid Prototyping and Wireframing • Design for Good • User Interviews and Surveys

App design for UCLA Designathon 2023 — A solution that provides safety for marginalized communities at UCLA and surrounding communities.

〇 UX DESIGN Case Study

PlaySafe

SPriing '23 UX Competition
Rapid Prototyping and Wireframing • Design for Good • User Interviews and Surveys

App design for UCLA Designathon 2023 — A solution that provides safety for marginalized communities at UCLA and surrounding communities.

beyond product

( more research and design) ↓
🔒 COMING SOON
〇 Behavioral Research STUDY

Morality Research

Winter '24 UCLA COgnitive Science Laboratory

An academic study exploring user motivation, ethical design, and behavior under ambiguity reveals statistically significant patterns in how users justify their choices.

🔒 COMING SOON
〇 Design Internship Overview

Wellth

Summer '22 - Spring '23 Internship

Throughout my internship as a Product Designer at Wellth I focused on designing user-centric solutions to improve healthcare adherence.

🔒 COMING SOON
〇 Market Strategy case Study

Doordash in China

Winter '24 UCLA COgnitive Science Laboratory

A comprehensive strategy for DoorDash’s entry into the Chinese market for the Boston Consulting Group and UConsulting hosted a Case Competition.

↗ Market Strategy Case Study

MetaQuest

Fall '21 - Spring '22 Internship
User Research and Insights • Market Strategy • Conceptual Design

Design Specialist for the National Student Advertising Competition with MetaQuest as the prompt

↗ Market Strategy Case Study

MetaQuest

Fall '21 - Spring '22 Internship
User Research and Insights • Market Strategy • Conceptual Design

Design Specialist for the National Student Advertising Competition with MetaQuest as the prompt

𓈒 ۪𖦹 ׂ Let’s keep in touch! 𖦹 ׂ 𓈒 ⋆

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